Doug Brooks FCPA, FCGA, C. Dir

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Pollinate Advisor Doug BrooksDoug Brooks is Executive Director for Strategic Growth Partners Inc., a 21-member association consisting of independent companies who provide engineered solutions and products to industries across North America. With member revenues in the billions, the Association’s mandate is to promote, advance and support the development of the members’ business and foster the exchange of information and ideas.

He was President and Chief Executive Officer of the Canadian Marketing Association where he led a business transformation that lead to a major overhaul of the education strategy, launching the Chartered Marketer designation in 2017.  CMA is the only association that embraces all of Canada’s major business sectors and all marketing disciplines, channels, and technologies. Its programs help shape the future of marketing by building talented marketers and business leaders.

Prior to joining the Canadian Marketing Association, Doug was the Chief Executive Officer of Certified General Accountants of Ontario. In his role, he was responsible for the leadership of the largest provincial CGA association, serving the needs of more than 30,000 CGAs and students. He led CGA Ontario in the unification of the accounting profession in 2014, creating the Chartered Professional Accountants of Ontario and the CPA designation.

Doug began his career in public accounting, earning his CGA designation in 1987. Doug then started a diverse 13-year career with Coca Cola where he began as the plant controller in London. His ability to see more than numbers was recognized as he transitioned from senior roles in accounting to executive roles in sales, marketing, and operations.

In 2001, he joined CBC Television, as Executive Director of national sales. Within a year, he was appointed to the role of General Manager of media sales and marketing, representing properties like Hockey Night in Canada and the Olympics. While at CBC, he led a transformation of the sales and marketing team. His team’s innovative approach to product integration with the hit series “The Tournament” lead to a Marketing Innovation Award from Marketing Magazine in 2004, the first for CBC Television.

Doug left CBC in 2006 to join NHL Enterprises Canada as managing director for their Canadian corporate marketing team. Along with Kraft and CBC, he played a leadership role in bringing the wildly successful “Kraft Hockeyville” grassroots program to Canadians. The program received the “Best in Show” award at the Sponsorship Marketing Awards in 2007 and continues to grow in popularity.

He received his Chartered Director designation in 2010 from The Directors College at the DeGroote School of Business at McMaster and the Conference Board of Canada.

Recognized for his service to CGA and the accounting profession, he was acknowledged as a fellow by CGA in 2008. He was also acknowledged as “One of the one hundred CGAs that made a difference” as part of CGA’s 100th-anniversary celebration in 2008. In 2012, he received the Queen Elizabeth II Diamond Jubilee Medal. In 2014, he was granted Life Membership in CPA.

He has been active in his local community for many years coaching minor sports. He served on the board of Rose Of Sharon for York Region and the Finance Committee at Southlake Regional Hospital Foundation. He served 6 years on the Board of Governors at Seneca College as a Vice-chair and as Chair of the finance and audit committee.

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