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Case Study

Building Connections in the Fresh Produce and Floral Industry

International Fresh Produce Association (IFPA), is a global trade association representing the fresh produce and floral supply chains throughout the world. IFPA integrates world-facing advocacy and industry-facing support through the representation of the interests, individuals, and organizations across the global supply chain, of all sizes and specialties.

5+ Years

Of continued partnership

350+ Matches

Pairs and Cohorts were used for this group

3x Growth

The program has tripled in size since 2021

70% of mentees

Said the program has motivated them to become more involved in the association

97% of participants

Felt the program was valuable and 91% said their job satisfaction increased

The Challenge

IFPA’s mentoring program began in 2021 to support connection and collaboration across the fresh produce and floral industry. As participation and enthusiasm grew, IFPA needed a more structured, scalable way to manage intake, matching, communications, and participant support.

Our Solution

Pollinate helped IFPA formalize and scale the Women’s Fresh Perspectives Mentoring Program through customized intake, smart matching, participant communications, and program support designed to create stronger mentor and mentee connections across the industry.

The Results

The Women’s Fresh Perspectives Mentoring Program continues to grow year after year, with mentors and mentees returning and strong demand leading to the launch of a second post-conference cohort.

The program has engaged participants from hundreds of organizations and locations, connecting members with thousands of years of combined experience, insight, and leadership knowledge.

By supporting both in-person and virtual launches, the program has expanded accessibility, strengthened knowledge sharing, and reinforced mentoring as a valuable member engagement strategy for IFPA.

Testimonials & Custom Content

Testimonials

“A key part of the Women’s Fresh Perspectives mission to cultivate women’s potential is to foster valuable relationships and strong networks for our members. We all want and need connection to each other to exchange knowledge, gain exposure, generate ideas, and stay inspired. This mentoring program allows us to do just that. We’re very excited to bring this career-building mentoring program to our members.”

Megan Nash

VP, Member Engagement & Business Development

“Your pairing was incredibly spot on. You couldn’t possibly have paired me with someone better. I signed up as a mentor now in this second group because I felt empowered to do that. It was really really cool to see how we paired so well.”

Program Participant

IFPA

“My mentor has the industry experience to help me grow in my career, knowledge to respond to specific questions, and contacts to help me work through different challenges. She has a great personality, is very welcoming, nonjudgmental, and easy to talk to.”

Program Participant

IFPA

Christy Pettit presenting at the IFPA Conference.

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