Building Connections in the Fresh Produce and Floral Industry

International Fresh Produce Association (IFPA), is a global trade association representing the fresh produce and floral supply chains throughout the world. IFPA integrates world-facing advocacy and industry-facing support through the representation of the interests, individuals, and organizations across the global supply chain, of all sizes and specialties.

The Challenge

In 2021, IFPA embarked on the creation of a mentoring program aimed at supporting connection and spurring collaboration for its industry members at its virtual Spring Conference. This program was received with great enthusiasm and in 2023 IFPA partnered with Pollinate Networks to automate, expand, and formalize this program for launch at the Spring 2023 International Fresh Produce Association Women’s Fresh Perspectives Conference in Orlando Florida. 

IFPA, Women's Fresh Perspectives Conference, and fresh cravings logo group.

Pollinate Approach:


140 women matched into pairs

Program tripled in size since 2021

Kick-off at the Women’s Fresh Perspectives Conference allowed for in-person and virtual collaboration

IFPA Intake sample pages.


Christy Pettit presenting at the IFPA Conference.

Client Testimonials

A key part of the Women’s Fresh Perspectives mission to cultivate women’s potential is to foster valuable relationships and strong networks for our members. We all want and need connection to each other to exchange knowledge, gain exposure, generate ideas, and stay inspired. This mentoring program allows us to do just that. We’re very excited to bring this career-building mentoring program to our members."

Megan Nash

Director of Education and Talent, IFPA

Your pairing was incredibly spot on. You couldn’t possibly have paired me with someone better. I signed up as a mentor now in this second group because I felt empowered to do that. It was really really cool to see how we paired so well.”

Program Participant

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We have the experience that you can trust, whether you are starting a new mentoring program or enhancing your current program. Pollinate works with you to develop, enhance and deliver mentoring programs that drive results.

Two team members jumping into a high five.