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Growing Canada’s Agri-Food Marketing Sector Through Mentorship
The Canadian Agri-food Marketers Alliance (CAMA) is a network of agri-food marketing professionals from across Canada representing agri-food marketing professionals throughout Canada’s food system, offering valuable opportunities all dedicated to improving the marketing and communications sector of Canada’s food system.
100% of Mentees
Expressed interest in becoming a mentor
89% of Mentors
Have found the program to be effective
2 year partnership
and the 2025 Program was sponsored by Think Shift
Custom Branding
A fully custom-branded mentoring experience from start to finish
The Challenge
CAMA wanted to create a structured mentorship program for professionals in Canada’s agri-food marketing sector.
Early-career professionals needed access to trusted guidance, while experienced leaders wanted a meaningful way to give back and strengthen connection across the industry
Our Solution
Pollinate partnered with CAMA to launch a national mentorship program with a custom intake, Knowledge Transfer Index assessment, and strategic mentor matching.
Participants were matched around key areas such as marketing strategy, communications, branding, and sales, then supported through a virtual launch session, eLearning resources, and post-program feedback.
The Results
The program helped CAMA create a more structured and valuable mentorship experience for Canada’s agri-food marketing community.
Participants built meaningful relationships across the sector, while mentees gained career clarity and developed skills in areas such as marketing strategy, communications, branding, and sales. Mentors also strengthened their leadership and coaching abilities through active listening and guided support.
The program gave CAMA an organized and engaging way to connect members across career stages, while gathering insights to improve future program iterations.
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Testimonials
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